Understanding How Extole Counts People
Program and Campaign Dashboards give you total counts of events, but you can use the Configured Funnel Report to understand the number of unique people who have done a specific event.
Overview
Program and Campaign Dashboards give you total counts of events, but you can use the [Configured Funnel Report](https://intercom.help/extole-9fe74198ce07/en/articles/10772104 ) to understand the number of unique people who have done a specific event.
For example, our dashboards show a number of shares, whereas configuring a People count in the report, you could get a count of unique people who have shared with their friends. This table will explain the typical names and definitions associated with a Refer A Friend program. All metrics are customizable to your specific needs.
Additional Resources
- Sections and Metrics of Your Program and Campaign Dashboards
- Downloadable reports From Your Program and Campaign Dashboards
| Name | Description |
|---|---|
| Date | The date the metric is for. |
| Reach | Unique people viewing in-app or onsite promotions or emails (does not include links posted on social channels or untracked sources) |
| Unique Promotion Clicks | Unique people clicking on in-app promotions, onsite promotions, email promotions, or promotion links posted on social channels |
| Unique Promotion Click-Through Rate | (Unique promotion clicks/Reach) *100. Unique Promotion Click-Through Rate is the ratio of unique people clicking on promotions to unique people viewing promotions (Reach does not include links posted on social channels or untracked sources). |
| Advocates | Unique people who have advocated on your behalf (e.g. the user has shared, dropped a hint, left a rating or a review, etc.) |
| Advocacy Rate | (Advocates/Promo clicks)* 100. Advocacy Rate is the ratio of advocates to people clicking on promotions. |
| Share Email Reach | Unique people opening a share email |
| Unique Share Clicks | Unique people clicking on a share |
| Unique Share-Through Rate | (Unique share clicks/Advocates) *100. Unique Share-Through Rate is the ratio of unique people clicking on a share to unique advocates. |
| Friend Visitors | Unique people loading the friend landing experience |
| Friends Rewarded | Unique people receiving a friend reward |
| Unique Signups | Unique people signing up or registering |
| Unique Signup Rate | (Unique signups/Unique share clicks)* 100. Unique Signup Rate is the ratio of unique people signup up to unique people clicking on a share. |
| Converters | Unique customers |
| Unique Conversion Rate | (Converters/Unique share clicks) *100. Unique Conversion Rate is the ratio of unique customers to unique people clicking on a share. |
| Advocates Rewarded | Unique people receiving an advocate reward |
| Shipment Receivers | Unique people receiving a shipment |
| Unique Shipment Rate | (Shipment receivers/Converters)* 100. Unique Shipment Rate is the ratio of unique people receiving a shipment to unique customers. |
| Customers Returning | Unique people returning an order |
| Unique Return Rate | (Customers returning/Shipment receivers) * 100. Unique Return Rate is the ratio of unique people returning an order to unique people receiving a shipment. |