Referral Events

Referral Program Business Events

In a standard Refer a Friend program flow, the customer journey starts with a promotion on your website or in your mobile app. As a customer engages with the promotion and participates in your program, business events help track where they are at in their journey.

Referral programs typically include the following events:

Event Name	What Extole Tracks
Promotion Viewed	The number of impressions on in-app or onsite promotions or emails (does not include links posted on social channels or untracked sources).
Promotion Clicked	The number of clicks on in-app promotions, onsite promotions, email promotions, or promotion links posted on social channels
Advocate Viewed	The number of share experience views.
Viewed	The number of shares.
Shared	The number of views on share emails.
Clicked	The number of clicks on share links.
Visited	The number of visits to a share destination.
Signed Up	The number of signups completed.
Friend Rewarded	The number of rewards issued to friends.
Friend Converted	The number of conversions made by friends.
Advocate Rewarded	The number of rewards issued to advocates.

Additional Events

Beyond the events listed above, retailers with Refer A Friend programs may also want to track the following additional events:

Event Name	What Extole Tracks
Shipped	The number of purchases shipped.
Returned	The number of purchases returned.

Engagement Program Events

Engagement programs beyond referral, such as Drop A Hint, Friends & Family, and Influencer, will typically use the same core set of business events listed above with slight nuances to some of the event names. For example, in an Influencer program the Advocate Rewarded event is instead called Influencer Rewarded.