A/B Testing

Overview

Extole's A/B testing is a powerful tool for program optimization. You can significantly enhance the effectiveness of your referral and customer engagement campaigns without a data analytics background, tech resources, or major time commitment on your end.

With just a few steps to get you set up, you can compare two different versions of a web page, mobile app screen, or marketing email. You can even test out different rewards or target your test to a specific subset of your customer base. Regardless of what you choose to test, our built-in dashboards and reporting allow you easily monitor progress, interpret results, and make data-driven decisions that align with your desired outcomes.

Key Benefits

Increase Engagement and Performance

Determine which version of your marketing collateral resonates best with your customers. Testing your messaging allows you to identify which aspects of your content, design, or layout appeal most to your target audience. By optimizing each touchpoint, you can create a seamless customer journey that increases engagement and drives key outcomes.

Optimize on the Fly

Setting up an A/B test at Extole is simple so you can adjust your program and get the results you want faster. Quickly identify which version of your campaign is driving clicks, sign-ups, or conversions, and make changes on the fly to optimize your strategy. This agility allows you to respond quickly to market changes and to stay ahead of your competition.

Eliminate Guesswork

Extole's A/B testing process is backed by comprehensive analytics. Your program dashboard will display your tests and data side-by-side, enabling you to track and compare performance metrics in real time. Instead of relying on hunches or following trends, you can make informed decisions about which reward structures or marketing tactics work for your brand and your customers and have the numbers to back it up.

Get More ROI

Achieve better results with less investment. Extole's A/B testing capabilities allow you to test different versions of your campaign on a small scale before rolling changes out to a broader audience. Once you’ve identified marketing tactics that resonate with your customers, you can focus your resources on developing strategies and incentives that deliver the most significant returns.

When to Test

Let's say that you and your Extole team have set up your core Refer a Friend program and you are now looking to optimize it. To do so, you may identify a particular part of your customer journey where you'd like to see better results.

For example, you may want to know if changing the subject line of your Share Email can positively impact your open rate. In this case, you could set up an A/B test with two versions of your Share Email that have slightly different subject line copy. The test will allow you to determine which copy helped drive a higher open rate among your included customers.

Test Setup

Setting up A/B tests within your Extole programs is easy. We offer detailed guides for testing both content changes (e.g, copy, images, and other branding elements) and different offers (e.g., the type and value of rewards).

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A/B Testing Guides

Set Up an A/B Test

A/B Testing Your Offer