Creative Image Asset Guide

Overview

Images bring life to your referral and engagement programs and reinforce your brand to current and prospective customers. Creating an Extole-powered program that matches the look and feel of your site or app is easy. This guide has all the information you need to provide your creative team to generate images for your program.

Key Terms

All images should be in .jpg or .png format and their size must not exceed 3МВ. You can use any online image compressor to reduce file size.

Recommended image size: This is not the actual size of the container — it has the same aspect ratio as the container, but takes into account higher PPI to maximize quality.

Aspect ratio: This is either certain or flexible. Certain means you have to upload an image of exact proportions. If an image’s aspect ratio doesn’t match the container’s aspect ratio, it will either be cropped or the empty space will be filled with a background color. Flexible means you can ignore the recommended image size.

Container behavior: This determines the vertical and horizontal behavior in relation to your browser window. Fill means the entire available width or height is filled, with the other axis scaling proportionally. If we've included a min/max parameter, that means resizing will stop once the limit has been reached. Fixed means the image size doesn’t change, though it may crop or appear as your browser window increases/decreases.

Absolute position: This means that the image doesn’t push/pull surrounding content when resized.

Refer a Friend Images