Creative Content

Overview

Your entire customer experience can be configured in the Extole platform. Through your My Extole admin account, you can create beautiful referral and engagement solutions. Designing programs can be done entirely by your marketing and creative teams and does not require technical involvement. We offer fully-customizable templates that each function as a comprehensive guide for your designer or marketer.

All elements of your program, from share experiences to sign-up portals to stats dashboards and reminder emails, are broken down into individual Creatives . Through My Extole, the look and feel of your programs is completely up to you. Your team can upload assets, insert copy, adjust typefaces and colors, and so much more to make every aspect of your program fit seamlessly with your brand on web, mobile web, and in your app.

Experiences

Extole programs are designed around key experiences in your customers' journey. In a Refer A Friend program, the advocate will encounter the Share Experience when they decide to share an offer, while the friend who receives and clicks on the offer will see the Friend Landing Experience.

These touchpoints in the journey are meaningful in terms of the actions they support and should be both simple to interact with and visually memorable. Through the templates we provide, a lot of the legwork is already done regarding user experience best practices and accessibility. In other words, you get to focus on the creative aspects that are integral to expressing your brand and engaging your customers.

Examples

See examples of Extole-powered experiences in action.

Emails

The beautifully designed and well-timed emails that the Extole platform sends are keys to your program success. All Extole program emails boast the following features.

Consistent, On-Brand Creative

Thanks to Extole’s pre-built creative themes, every email will look great and match the look and feel of your referral program and your brand.

Mobile-Responsive Designs

Because most customers open and share emails via mobile device, it’s imperative that every email you send looks and works great on mobile. Every piece of Extole creative, including email, is responsive.

Reliable Delivery

With email, the rubber hits the road at the inbox. An email sent but not inboxed is worthless. Extole’s templates and technology work together to ensure delivery in the user's Primary inbox—not the Promotions tab or Junk.

CAN-SPAM Compliance

You can easily engage tens of thousands of your customers through your referral program, so it’s essential that the emails send through your program follow CAN-SPAM requirements by honoring the preferences of everyone who participates.

Examples

See examples of Extole-powered emails in action.

Promotions

Any way in which you'd like to promote your Extole programs, we've got you covered. In addition to promotional emails, you can create fully branded marketing placements for your website and mobile app. The Extole platform allows you to build dynamic CTA s in the form of banners, overlays, and more.

Common promotional placements for both web and mobile app include:

• Menu items
• Welcome overlays
• Registration overlays
• Confirmation overlays
• Banners
• Global headers
• Global footers

Each program type we offer at Extole has its own set of best practices for promotion. To learn more about how to promote specific program types, please visit the individual program pages.

Examples

See examples of Extole-powered promotions in action.