Launch FAQs

What does the integration process look like?

Regardless of what method you choose, the typical process for integrating involves establishing a connection through which you can send event data to Extole, like sign ups, transactions, or shares, and receive relevant data in return, like who to reward. Your integration also determines how you promote your program(s) on your website and mobile app and potentially how you connect your Extole account with other systems your business might use.

Why is it recommended that I send ALL events to Extole?

We strongly recommend sending all rewardable events—conversions, account openings, subscriptions, and so on—to Extole. Our objective is to maximize the number of participants in your program and their activity levels. Selectively passing these events to Extole has been demonstrated to lead to significant underrecognition of participation and requires more work on your part to set up.

Extole profiles are an advanced tracking and attribution system that matches advocates and other types of program participants 30% better than cookie or code tracking. For it to work, we need to be able to evaluate all people who interact with your business and generate an outcome.

What systems are involved?

The systems you’ll need to connect to your Extole account during the integration process vary by vertical. Broadly speaking, any system that contains the events required for your program (e.g. e-commerce, financial core, CRM, CDP, etc.) will be necessary integrations. To get more out of Extole, you may also consider optional integrations with ESP platforms or data analytics platforms.

Who is involved in the integration, launch process, and beyond?

Extole will provide a dedicated launch team including Launch Manager, Solutions Engineer, and dedicated Support Engineer. This team will help manage and simplify the setup process and ensure the program matches your expectations.

After launch, Extole will provide a dedicated Customer Success Manager to help get you the most out of Extole. They will provide ongoing support and expertise throughout the duration of your contract to monitor performance, optimize your program(s), and strategize ways to achieve your acquisition, loyalty, and engagement goals.

Learn more about your team at Extole.

How long does it take to launch?

On average, it takes 4 weeks, give or take 2 weeks, but we can move as fast as your team can. Some common factors and that can influence your time to launch include:

• Program flow complexity
• Access to resources (creative assets, IT, etc.)
• Number and complexity of integrations to other systems
• Integration method
• Mobile integration