Advocate Tiers

Overview

You may think of the advocates that participate in your programs as a single, unified group. However, Extole data gives you the power to create meaningful segments within the advocate group so that each segment can be treated differently. Each advocate segment should ultimately be targeted with unique rewarding and creative experiences tailored to them to make them feel special.

Our comprehensive reporting system can help you clearly define each of your advocate tiers. You can easily discover the number of advocates within a specific segment as well as the amount of revenue those advocates have driven for your brand. With this information, you and your CSM can work together to develop specific campaigns that address the needs and behaviors of these unique audiences.

Customer Segments

Our default segments are defined as follows:

• Successful Advocates: People who have shared and driven one high-quality outcome
• Revenue Drivers: People who have shared and driven two high-quality outcomes
• Super Advocates: People who have shared and driven three or more high-quality outcomes
• Affiliates: People who have shared and driven more than ten high-quality outcomes

Audience Reports

Our audience reports, accessible within My Extole, can give you a list of each customer segment within a given program. Each audience report includes the following information:

• How many advocates are in the segment
• The number of people the segment has influenced
• The number of actions the segment has influenced, typically outcomes (e.g., registrations, conversions, account openings, etc.)
• How much revenue the segment has influenced

To learn more about segment types and the data associated with them, please read our article on Audience Discovery.