Audiences

Overview

We know that your customers' experience with your business is your priority, and while you already have an engaged customer base, you may not know how to turn that engagement into loyalty or leverage it to drive acquisition. Perhaps you have already identified different types of customers within your base who interact with your brand in unique ways, or maybe you'd like to discover these distinct audiences.

What you need are solutions for targeting your various types of customers in ways that match and encourage their behavior. The Extole platform has an entire section dedicated to your people: Audiences.

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Key Features of Extole's Audiences

Using Extole's Audiences, you will have the ability to do the following:

• Manage customer engagement and relationships
• Serve dynamic content served based on in-depth audience profiles
• Generate new segments through Extole
• Target audiences to maximize performance through unlimited concurrent campaigns
• Improve CDP & CRM data with Extole profile information through bi-directional sharing
• Access unique customer relationship graphs to determine your best advocates

Relationships

Because of the unique data that we collect about relationships between participants, we have the ability to capture significant networks of links between individuals who engage with your programs. Within Extole's Audiences, you can explore the visualization at a program and account level to get to know your customers better based on their behavior.

You can easily choose to focus on interesting areas of your networks, including influencers, active sharers, and so on. Selecting individuals on the graph enables you to dive into their personal relationships, recent activity (e.g., links shared, rewards earned, etc.), and profile data.

Profiles

Through your integration with Extole, you can automatically provide us information about the identity and behavior of people who participate in your Extole-hosted programs. This information enables the Extole platform to organize a deep range of information about a particular individual across multiple touch points (web, mobile, offline) as well as over time as they progress through and among your programs.

We can collect all of your participants' events as well as profile data, which can be used to personalize your program experience for each customer. Beyond pre-populating experiences, we can capture role information about your participants, such as "advocate" and "friend" that can help define interactions. These details help us track a customer's journey through your program and allow us to identify any relationships to journeys of other customers, like a referral.

Each participant's profile in Extole gives us the ability to assess the quality of the participant as part of evaluating their participation in a program or eligibility for a reward.

As part of a participant's profile, we can do the following:

• Store reward information
• Retain and model relationships among participants
• Manage access control
• Enable targeting of content and programs
• Store relevant audience information, such as "Ambassador" or "employee"
• Support the promotion of programs

Promotions

Having fluid access to rich profile data and customer relationships allows you to build successful promotional strategies to increase engagement.