Data Overview

Data at Extole

Data at Extole can be any type of information you would like to track. This includes data about people—your customers in general as well as your program participants and their relationships to one another. It also includes data about people's behaviors or events. For instance, you might want to know about the promotions they view, links they click on, products they purchase, friends they share with, and so on. Any piece of data you are interested in, we can track.

The data we collect through your programs lives in key aspects of your My Extole account. The email addresses of people who have opted in to communications on your site, for example, are stored in profiles, which can be viewed on an individual basis or in terms of broader audiences. Meanwhile, event data like shares or transactions displays in your program and campaign dashboards.

All your data can also be leveraged through the Reports section of your My Extole account. We offer a wide variety of standard report types and support the creation of custom reports. Any report can be configured to run on a schedule and reports can be delivered to you directly via API or SFTP.

Let's take a closer look at the different types of data found within your My Extole account.

Profile Data

Every person is assigned a profile as soon as they are encountered, whether through your website, mobile app, or API, regardless of whether or not they interact with a campaign. Profiles in Extole give us the ability to assess the quality of your customers as part of evaluating their participation in a program or eligibility for a reward.

In a person's profile, we can do the following:

• Store reward information
• Retain and model relationships among participants
• Manage access control
• Enable targeting of content and programs
• Store relevant audience information, such as "Ambassador" or "employee"
• Support the promotion of programs

Event Data

All programs and customer journeys at Extole boil down to events. In other words, each share, opt-in, or transaction you share with Extole is considered an event. Each event can pass specific pieces of information with it. For example, if you are tracking purchases you may also want to track the value of each purchase as well as any coupon codes or discounts applied. Rich event data can help you discern more nuanced behaviors among your customer base and in turn help you create new programs and incentives to encourage those behaviors.