Newsletters
Browse newsletter issues by year. Click “View” to open the email; expand Key updates to see the bullets.
2026
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January
Refresh evergreen referral programs for stronger 2026 performance
Key updates
- Retarget holiday and inactive audiences
- Launch limited-time reward bursts
- Add post-purchase referral prompts
- Activate Reward Bank and mobile SDK
- Flow Builder, Shopify, and Q2 updates
2025
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December
Now live: Industry solutions for credit unions & retailers
Key updates
- Credit union onboarding & member referrals
- In-branch and printable referral options
- Retail ambassador flow templates
- Multi-store Shopify support
- Auto-apply discount functionality
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November
Make your app work harder in 2026 with in-app referral integrations
Key updates
- Increase referral visibility with always-on CTAs
- Use push and login pop-ups to drive engagement
- Choose mobile integration types (links, web views, API, SDK)
- Q2 composable dashboard now includes referrals
- Charitable rewards and industry insights
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September
Creative campaigns that will turn referrals into your biggest growth channel this holiday season
Key updates
- Holiday referral ideas tailored by industry
- “Drop-a-Hint” and seasonal creative twists
- Sweepstakes and reward burst tactics
- Printable referral tools and QR integrations
- Fintech partner trends and insights
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August
Gain full visibility and control of referral program flows with Flow Builder
Key updates
- Drag-and-drop referral program setup
- Prebuilt templates for common use cases
- Event trigger configuration examples
- Tips for improving performance with Flow logic
- Insights from eTail Boston on referral trends
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July
Enable referral capture from field teams and live events with mobile workflows
Key updates
- Use Go Extole app for on-site referral capture
- Equip sales and service teams with quick referral tools
- Automate reward fulfillment in the field
- Support offline referral workflows and QR triggers
- Real-world use cases for events and store associates
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June
Supercharge summer engagement with limited-time reward bursts that boost referral participation
Key updates
- Use compelling seasonal reward bursts to spike conversions
- Cross-channel promotion via email, SMS, and onsite
- Step-by-step burst setup and monitoring tips
- Creative summer burst ideas by industry
- Seasonal engagement and social campaign inspiration
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April
Meet Cate: AI-powered guidance to optimize and scale your referral programs
Key updates
- AI-driven referral strategy recommendations
- Performance insights surfaced inside the platform
- Faster program optimization workflows
- Smarter decision-making with data-backed prompts
- Expanded product and integration updates
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March
Launch personalized Reward Bank experiences to increase engagement and reward flexibility
Key updates
- Branded reward dashboards for customers
- Configurable redemption rates and limits
- Instant auto-fulfillment workflows
- Multi-integration campaign support
- Product and event updates
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February
Launch Reward Bank and share client success stories with early Flow UI preview
Key updates
- Introduce Reward Bank for flexible, cumulative rewards
- Highlight client conversion wins and A/B test results
- Share referral marketing insights from expert Natalia Hellems
- Preview new Flow Builder visual program designer
- Success tips for reward strategy and optimization
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January
Wrap up 2024 with product highlights, partner success, and practical referral tips for 2025
Key updates
- Audience targeting and segmentation improvements
- Program builder visual map and quick start setup
- New reporting formats and mobile SDK tracking
- Client success from multi-channel integrations
- Optimization tips (A/B testing, messaging, workflows)