Overview

Get your consumers to share products with their networks that they want to be gifted!

Drop a Hint programs can be great for new product launches, big-ticket items, and can even act as substitutes for registries and wish lists. Launching a Drop a Hint program may lead to a lower return rate of your products (as people will be gifting products they know their friends and family members already love!) and a higher conversion rate than your typical site traffic.

Drop a Hint programs are successful both on- and off-season, can give you a pulse on the products your consumers are sharing but not necessarily purchasing, and are especially interesting when used for specialty (e.g. new, expensive, or even gender-specific) products.

Assets

Learn more about image containers and their behaviors here.

Here's the info your creative team will need in order to use a Drop a Hint program to capitalize on forms of advocacy outside of referrals:

• Share Experience: How the advocate shares the product that they want with a friend. All product metadata is read using Facebook OpenGraph tags.
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  • Product image size: 216 x 216px – OG tags will pull in the product image where the "Follow my link and get a reward" images are shown below.
  • OG tags will pull in the product title where "Men's Shoes" is shown below.
  • You can configure up to two product labels, which can be used for things like "Size" and "Color". These will not be pulled in from the product page – the user will have to specify them.
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• Share Email: The email the friend receives when an advocate shares a product with them.
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  • Banner image recommended size: 1200 x 700 px (width x height)
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• Friend Landing Experience: Where the friend will land / what they'll see when they click on the "Shop Now" link in their share email.

  • Desktop image recommended size: 790 x 1300 px, width x height
  • Mobile image recommended size: 1080 x 660 px, width x height
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• Product Page: The CTA that will show on product pages, enabling advocates to ask for a product from their friends.
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  • Button height: 55px
  • Button radius: 50px
  • Button icon recommended image height: 72px – this is the gift box icon below:
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  • You can also choose to display a banner image (recommended image size width: 800 x 400 px, width x height) in place of a button:
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