What is Extole?

Extole is Customer-led Growth

Extole started as the first software-as-a-service referral platform, and we continue to lead and define the industry of referral marketing. Our clients partner with us to grow. We are not paid search, and we are not loyalty. We are Customer-led Growth.

It is our goal to help you acquire new customers, get more from existing customers, and unlock greater Customer Lifetime Value. We achieve this goal by emphasizing engagement as a key driver of customer quality while offering a lower Customer Acquisition Cost than platforms like Facebook, Google, and Amazon.

Quality is a proxy for customer lifetime value. A high-quality customer is a person who invests in, meaningfully engages with and actively promotes your brand. We specialize in figuring out how to interact with people to get the highest quality customers, and our platform provides you with all the tools necessary to create referral and engagement programs that nurture and leverage authentic customer relationships.

Success Starts with Referral

Referral marketing is our bread and butter. The Extole platform powers beautiful, on-brand referral programs for the world’s best companies. With Extole, you can quickly integrate referral marketing across your entire customer journey and create advocates everywhere your customers are.

The Extole platform lets your marketers design and launch easy-to-use referral programs. You can also track, test, and optimize your programs; automate reward fulfillment; mitigate fraud; and deliver significant new revenue all through the platform with expert help from your dedicated Extole team. Modern and mobile, Extole-powered Refer A Friend programs are a top source of new customer acquisition and existing customer re-activation.

Our technology powers hundreds of referral programs for brands across industries including Retail, Financial Services, Consumer and Technology Subscription, Entertainment, Travel, Hospitality, and more. The insights we have collected from programs since our founding provide us with the benchmark data and experience needed to create the most successful and significant referral programs.

Getting the Most out of Extole

Data from Extole-powered programs demonstrates that your referral channel can be your number one source of reactivations and can deliver higher quality customers than those acquired by other marketing channels. But what's the next step?

Our bias is toward activity— trying new things and getting a greater return. To get the most out of Extole, expand your programs, test and analyze, and find new ways of capturing value. When you launch an Extole program, we aren’t just monitoring your customer journey—we are elevating it to bring customers closer to your brand and generate deeper engagement.

Once you've optimized your first referral program, your Extole team can help you advance your approach. Using your program data, we will work with you to define existing and emerging audiences based on unique behaviors and create new programs to target them. If there's a behavior you want to encourage, we can build a program with promotions and rewards designed to incentivize that behavior. If there's a particular audience creating value for you, we can help you grow that audience.