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Overview

Pausing a campaign pauses its promotion: no new advocates or shares are generated for that campaign. If a share is already out there — in a friend’s inbox or posted to a blog — and the friend clicks that link, the friend still receives the landing experience and reward for the paused campaign. If that conversion is approved, the advocate is rewarded with the reward from the paused campaign too. If an advocate clicks a promotion link or call-to-action to share again, the advocate is redirected to the live campaign. They become an advocate there, and their shares link to the live campaign. So by pausing, you prevent new top-of-funnel traffic while conversions still come in and rewards still go out from the paused campaign.

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Example

Lindsey shares from the $10-$10 campaign to Jordan. The next day, that campaign is paused and a $20 campaign is launched. Jordan clicks Lindsey’s email, after the campaign was paused, and gets the $10 reward pop-up, as his email said. He converts, and Lindsey gets $10, as she expected. Lindsey returns the next day to share with Matt. Lindsey now sees the $20 campaign and shares $20 with Matt.

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Emails in a Paused Campaign

Pausing a campaign also pauses the emails it sends to advocates. An invite, promotion, reminder, or announcement email that belongs to a paused campaign does not send, even when the event that normally triggers it arrives. Nothing fails and nothing is queued — the campaign is not in a state that email is allowed to send in, so the send is skipped. Emails to friends keep sending, for the same reason friends keep converting: a friend who already has the offer stays on the paused campaign until their journey finishes. Tracking continues either way. Triggered, delivered, and opened events still record for messages the campaign already sent, so reporting on a paused campaign stays complete. Each email carries its own list of the campaign states it is allowed to send in, so this is set per email rather than for the campaign as a whole. If you need one advocate email to send while its campaign is paused — announcing sweepstakes winners after the entry window has closed, for example — contact your Extole CSM or Extole Support to add Paused to that email. The rest of the campaign stays paused.

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A Paused Campaign Is Still a Targeting Candidate

Pausing changes which campaign wins a zone request. It does not take the campaign out of the running. When a page asks Extole for a zone, Extole offers that request to every campaign that publishes the zone, live campaigns first and paused ones after. If no live campaign qualifies for that visitor — because its journey is restricted to an audience the visitor isn’t in, for example — a paused campaign can serve the zone instead. The visitor sees the paused campaign’s creative, the event is reported against the paused campaign, and the visitor starts a journey on it. This is most visible on zones that load on every page view, such as embedded stats, because those fire whether or not the visitor is signed in or eligible. Which campaign states a given zone serves on is a property of the content block, not of the campaign. Embedded stats, for example, ships as live and paused. A page can pin a zone request to a single campaign, by sending target=campaign_id:<id> with the request. That is a limit rather than a preference: if the named campaign does not qualify for the visitor, the zone renders nothing rather than falling through to another campaign. A Flow Builder campaign’s landing page pins the panels it embeds — the share experience and embedded stats — to the campaign that rendered the page, so those panels cannot be served by a different campaign. A page that does not send it, such as a legacy landing page or your own integration calling a zone directly, is offered every campaign that publishes the zone. To take a campaign out of zone targeting altogether, stop it. Stopped campaigns are not offered any zone request.

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How to Handle Changes