💡 Important Note: This guide only applies to flow campaigns that use Extole’s upgraded Flow Builder. Check for the flow icon next to your campaign name.

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Overview

Choosing the right reward is key to driving engagement. To keep your program fresh and relevant, we recommend updating rewards regularly. This article covers how to set up or replace an existing reward in your flow campaign.

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Default Rewards

All flow campaigns come with default rewards available in the Flow Builder that you can finish setting up.

For example, a standard referral campaign comes with the following rewards:

1. Friend Reward on Share Clicked (disabled by default): This is an optional reward that is automatically dispensed to the friend when they use an advocate’s share link and arrive on the Landing Experience (no email capture required).
2. Friend Reward on Signed Up (disabled by default): This is an optional reward that is automatically dispensed to the friend when they use an advocate’s share link and successfully sign up on the Landing Experience (email capture required).
3. Friend Reward on Converted (enabled by default): This is our best-practice reward for driving friends to convert and become customers. When a friend makes a qualified purchase, they will be rewarded.
4. Advocate Reward on Friend Converted (enabled by default): This is our best-practice reward for driving advocates to share your brand with friends. When a friend makes a qualified purchase, the advocate who referred them will be rewarded.

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How to Update Rewards

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Step 1: Navigate to the Reward

1. Go to the Programs Page and click the Manage Flow icon for your desired campaign, or from the Campaign Editor, select the Flow tab.
2. Locate the reward you would like to update. It may be attached to a business event or have it’s own separate box.

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Step 2: Update the Reward

1. Click the existing reward to open its settings.
2. In the Reward section, select your desired reward from the available options.
3. If the reward now has a different value, rename the reward to reflect the new value.
4. Click Apply to save your changes.

Don’t see the reward you need? You’ll need to create it first. Refer to:

• Gift Card Rewards
• Coupon Rewards
• Account Credit Rewards

Looking for help updating or adding reward rules? Check out our reward rule guide.

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Step 3: Update Campaign Copy (if applicable)

If you are updating a reward on an existing campaign, you may also need to update the messaging in your campaign to ensure it reflects the new reward value.

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Step 4: Publish Your Changes

Once you’re done editing your campaign, be sure to Publish your changes.

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Renaming a Reward

A reward has two names, and renaming it is a change to your campaign, not just to a label.

• The name at the top of the reward is the one you see and edit in the Flow Builder. Editing it also sets the reward’s internal name: Extole lowercases what you typed and replaces spaces with underscores, so “Advocate Gift Card” becomes advocate_gift_card. The reward’s Journey Name follows that, and the reward’s journey and step events are named after it in turn.
• Reward Name is the identifier stamped on each reward issued. Reward rules such as Has Not Been Rewarded For Relationship match on it, and the reward’s own events are named after it — a reward named converted_advocate records converted_advocate_reward_earned and converted_advocate_reward_fulfilled. Metrics that count those events reference them by name.

Reward Name only stays put if it has been given a fixed value. Left on its default, it follows the name at the top like everything else.

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​ Related Content

Once your reward is updated, make sure your campaign is fully configured. Helpful resources:

• How to Configure Reward Expiration
• How to Run a Burst
• A/B Testing your Offer
• Making Updates to your Campaign
• Pausing and Ending Campaigns