💡 Important Note: This guide only applies to flow campaigns that use Extole’s upgraded Flow Builder. Check for the flow icon next to your campaign name.

Overview

Quality Rules on a Business Event evaluate whether an event is high or low quality.

High-quality events trigger the business event and may lead to rewards or emails.
Low-quality events do not trigger the business event.

Common use cases:

Ensuring valid email addresses
Checking for suspicious IP addresses
Preventing self-referrals

Business Event Quality Rules

All flow campaigns come with default quality rules set up according to our best practices. For example, a standard referral campaign includes the following rules:

> Rule	> Business Events	> Description
> Share Email Limit	> Shared	> Limit the number of share emails a person can receive in a specified time.
> Mass Share Limit	> Shared	> Limit the number of times a person can share across all programs within a specified time.
> Valid Email Filter	> Shared, Share Clicked, Referral Signed Up, Converted	> Block events associated with invalid emails.
> Bot Click Prevention	> Share Clicked, Referral Signed Up	> Prevent bot-driven behavior by limiting the number and speed of clicks from a single user within a specified time.
> Is New Customer	> Share Clicked, Referral Signed Up	> Check that the person has not performed an action that makes them a customer in the last 180 days.
> Self Referral Prevention	> Share, Share Clicked, Referral Signed Up, Converted	> Prevent self-referral by email address, browser ID, and/or IP address. Within this rule, these specific requests can be toggled on or off.

Looking for Quality Rules on Rewards?

These business event quality rules are specific to an event being low or high quality, but wouldn’t include all rules like Annual Reward Limits. Learn more about Setting up Reward Rules here.

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