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Overview

You can make erasure requests to Extole either via email to the Support Team at support@extole.com or via API. Once a request is made, Extole will irreversibly psuedoanonymize the profile of the individual so that the profile is no longer connected to the individual through the program. If the individual re-engages with the program, a new profile is created, unrelated to the previous profile. Making another erasure request will successfully delete this new profile.
Important NoteStorage of the original, un-anonymized profile may exist on cold backup systems until the standard backup retention policy deletes the backups.
Below is an example POST to programmatically submit a request for erasure. Note that the processing of the request may take up to 7 days.
Response

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How Extole Matches the Email Address

Extole erases by the normalized form of the email address, not the exact text you send. It lowercases the whole address, and for some mailbox providers it also drops parts of the local part (before the @) that the provider ignores when it delivers mail: Extole stores a person’s email identity in this same normalized form. So a profile can show an address that differs from the one in the request only by those characters, such as janedoe@gmail.com for a request about Jane.Doe+promo@gmail.com. That profile is the same person, not a different record, and the request erases it. The erasure also covers every other profile in the program with the same normalized address. An address that differs in any other way, such as different letters before the @ or a different domain, is a different person.