Overview
Extole can track a registration event before a conversion. For example, your referral flow might let a friend sign up for a free 30-day trial before deciding to convert into a paying customer. This guide explains how to track friend registrations as a distinct event from the conversion itself.Track a Friend Registration
When a friend completes a registration form, Extole receives the information needed to track the registration. The registration transitions the friend between their first event in the online channel and later events that may occur on any channel.- Include the type
registerin the conversion tag. - Pass Extole the
partner_conversion_id. This is your unique identifier for the referral transaction and is required to connect the registration with the later conversion. Pass the samepartner_conversion_idfor both the registration and conversion events to connect the referral flow. Thepartner_conversion_idhas a maximum length of 38 characters.
Example Conversion Tag Tracking a Registration
"type": "REGISTER". Use register in new implementations.
Connect the Registration to the Conversion
When the friend converts into a customer, trigger a conversion using the samepartner_user_id and the same partner_conversion_id you passed in the registration.
You can send that later conversion through all three integration options:
- Conversion tag on your website
- Create Conversion endpoint
- Conversion batch file — see SFTP and Batch File Conventions
How to Report on Friend Registrations
To list people who registered, run an Events report filtered to theregistered event. For program- or campaign-level totals, configure a Metrics report with registered and converted (or your program’s outcome event).
Frequently Asked Questions
Is there a register API or file format?
Is there a register API or file format?
There is no separate register-only API. Send the registration as a conversion tag (or equivalent zone request) with type
register so Extole can use cookies, local storage, and other browser signals. Send the later conversion with the conversion tag, the Create Conversion endpoint, or a batch file, using the same partner_conversion_id.