Key updates
- Customer Appreciation programs: send a thank-you reward with no referral or purchase required
- Bonus rewards for referral milestones, built in Flow Builder with a reward rule on repeat conversions
- Deposit-nudge offers for banks and credit unions on accounts left unfunded after a set period
- MANTL integration now available; Hubspot, Salesforce, Q2, and Stripe integrations coming
- Fintech DevCon and eTail Boston recaps, plus the Fall conference schedule
Key updates
- Three AI trends shaping loyalty: personalized offers, predictive signals, and reliable experiences
- Test reward values by audience segment, then deliver a tailored promotion to each segment
- MCP prompts for churn risk, disengaged-customer patterns, and conversion history
- Coming soon: an in-app AI chat panel in My Extole for performance, navigation, and reporting
- Shopify DotDev takeaways on agentic commerce, plus an AI marketing reading list
Key updates
- Extole MCP is live: manage programs from Claude, ChatGPT, Codex, and other MCP-compatible tools
- Read program data, run reports, resolve rewards, and troubleshoot campaigns in plain language
- Expanded OpenAPI-conformant API surface, plus an Extole CLI that shares it for terminal and CI work
- AI report finder in My Extole, in beta: describe the data you need and generate the report
- Summer conference schedule: Future Branches, Commerce Next, Shopify DotDev, and eTail East
Key updates
- Pre-generated referral share links for welcome emails and transactional messages
- Webhook and API deployment for automatic share link generation on trigger events
- Extole 101 onboarding video series covering dashboard navigation and platform basics
- Candescent Axis recap: real-time data and AI for anticipating customer needs
- Ollie’s Shopify referral program success story: 2x industry average conversion
Key updates
- Developer Hub launched at docs.extole.com with SDKs, integration guides, and GitHub resources
- New Member Center: consumer hub to track referral progress and manage rewards
- Enhanced Tango integration: Flow Builder emails, smart gift card selection, multi-balance funding
- Extole MCP beta: manage programs with Claude, ChatGPT, and external AI tools
- Candescent Marketplace partnership and 2026 conference schedule
March: Send hyper-targeted promo emails in two clicks with the new Promote to Audiences experience
Key updates
- New “Promote to Audiences” experience for fast, targeted email activation
- Prebuilt audience segments: top advocates, recent customers, most engaged, and more
- Five-step workflow: select audience, compose, preview, send, and track in promotions dashboard
- Referral Marketing Playbook: three editions with 10 proven strategies, KPIs, and templates
- eTail Palm Springs recap and 2026 conference schedule (Shoptalk, Fintech Meetup, Financial Brand Forum)
Key updates
- Automatic rewards for customer actions (batch or API)
- Ideal for retail, finserv, and telecom (surveys, e-statements)
- Multiple reward values and trigger options (first, every, or unique)
- Alkami integration: in-app CTAs, no-code setup, and SSO
- EEE Miami recap and 2026 conference calendar
Key updates
- Retarget holiday and inactive audiences
- Launch limited-time reward bursts
- Add post-purchase referral prompts
- Activate Reward Bank and mobile SDK
- Flow Builder, Shopify, and Q2 updates
Newsletters
2026
Extole newsletter issues from 2026. Each links to the original email, with key updates summarised.