Q2 2024 Releases
New Features and Improvements
Configure Audience-driven Programs (BETA)
The Audience tab is now available as a beta feature! This feature can be used to configure rules that determine which customers can see program marketing placements and participate in your programs. Example use cases include limiting program eligibility to new customers, a particular audience file of customers, or customers who have or have not signed up or been previously rewarded. If you would like this feature turned on, please reach out to your Extole CSM.
Reach out to your CSM if you are interested in trying our new Audience tab
Add Promotions on Program and Campaign Dashboards
We have updated the user experience for adding new promotions to programs and campaigns. On program dashboards, you will now see a + New Link button to add promote links. On campaign dashboards, you’ll see buttons for adding links, emails, and onsite CTAs.
Hit + New Link to add a promote link on your Program Dashboard
Create Email or Onsite CTA promotions on your Campaign Dashboard
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Ask Our Chatbot for Help
We have added an AI-powered chatbot to the bottom right corner of pages in your Extole account. The bot has access to our documentation and is configured to help you get quick and easy answers to Extole-specific questions.
Access our Chat Bot in the bottom right corner of any page in your Extole account
Send Test Emails from Campaign Editor
For newly created campaigns, you can now send any email as a test directly from Campaign Editor. Simply open the kebab menu that appears when you hover over the email and select the option Send Test Email. You’ll be prompted to enter a recipient email address and then hit Send! Please note that this feature can only send emails to one email address at a time.
If you would like this feature added to an existing campaign, please reach out to your Extole CSM.
Send test emails to your email directly in Campaign Editor
Download Translation Copy for Enabled Variants
If you need to download copy from your program for translation, you can do so from Campaign Editor by selecting Download Translation Copy from the menu in the top right. The download function now only includes the copy for enabled language variants in the file. Previously, all variants would be included in the download, regardless of whether or not they were enabled. From the Campaign Version History page, you can also download copy for translation, download all campaign settings, and download settings from a particular campaign version.
Download copy for translation that only includes your enabled language variants
Know Where People Unsubscribe
In our Unsubscribed Emails report, you can now tell in which creative zone or email your customers unsubscribed.
Use our Unsubscribed Emails report to understand which customers are unsubscribing from program emails and where they are doing it
New Notification When Last Reward Retry Fails
When a reward fails its last retry attempt, we now send a Business Operations notification so that we can troubleshoot the reward and resolve it swiftly. You can manage your subscriptions to notifications in your Extole account.
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New Partnerships
Shopify
The Shopify integration allows you to launch programs and place targeted CTAs and experiences throughout your Shopify storefront, track customer activity in real-time, and automatically reward customers with one-time use Shopify Discounts. Check out the integration on our Partners page to get started, dive into our technical documentation, or learn more about Shopify and Extole.
BigCommerce
The BigCommerce integration allows you to launch programs and place targeted CTAs and experiences throughout your BigCommerce storefront, track customer activity in real-time, and reward customers with one-time use BigCommerce Promotions. Check out the integration on our Partners page to get started, dive into our technical documentation, or learn more about BigCommerce and Extole.
Listrak
Our Listrak integration can now be installed fully through our Partners page. With the Extole and Listrak integration, you can accelerate email and SMS list growth by automatically opting in friends and advocates to a custom or bespoke marketing series. Additionally, with Extole insights available in the Listrak Journey Hub, you can send more personalized messages, naturally leading to increased conversion and engagement rates. Dive into our technical documentation for more, or learn more about Listrak and Extole.
Tech and Compliance Updates
Batch Jobs Check if File Header is Missing
Our Batch Jobs system, located within the Tech Center of your Extole account, now checks the first row of a file, such as an opt-out file, to assess if it’s an email or a header. If the first row is determined to be an email, the system will add a header. This update will help in processing files that are accidentally uploaded without the necessary header for email.
ADA Compliant Creative Experiences
As part of our ongoing effort to maintain the ADA compliance of our default creative experiences, we have updated the following:
- The Share Experience actionable elements can all be focused on and activated using only a keyboard
- The Terms and Conditions open within in the active modal with a “back” button instead of opening a new tab
Please note that these updates are available for newly created campaigns or by customization.