Q2 2022 Releases
New Platform Features & Updates
Listrak and Extole Integration
Extole now offers an integration with Listrak. Listrak works with retailers to drive higher levels of engagement and revenue with their customers by providing leading-edge email, SMS, and behavioral marketing solutions. With the Extole and Listrak integration, you can now accelerate email and SMS list growth by automatically opting in friends and advocates to a custom or bespoke marketing series. Additionally, with Extole insights available in the Listrak Journey Hub, you can send more personalized messages, naturally leading to increased conversion and engagement rates. Visit our Partner Integrations Directory or contact your CSM for more information.
Optimove and Extole Integration
Extole now has an integration with Optimove! Optimove combines the science of data and the art of marketing to help marketers deliver personalized, realtime, multi-channel customer interactions. With the Extole and Optimove integration, you can leverage consumer insights from your refer-a-friend and advocacy programs to create powerful multi-channel engagement CRM campaigns. Visit our Partner Integrations Directory or contact your CSM for more information.
Extole SFTP Servers & Batch Jobs
As part of Extole’s transition to a new SFTP hostname, we created a new user interface for adding SFTP servers, which is accessible in your My Extole account. From the Tech Center, click on the + New Server button to access our server creation page where you can toggle between creating an External Server or an Extole Server. These new interfaces allow you generate new login keys in-line or paste in existing keys if you have them. You can also add multiple keys for one server. Learn more about using Extole’s SFTP server.
Also new to the My Extole Tech Center is our Batch Jobs page, which offers a powerful self-service experience for your file upload needs. This page allows you to quickly and reliably upload file-based events and automate jobs of large files without needing to coordinate with our Support team.
Influencer Program Updates
Newly created Extole Influencer programs boast several key updates to creatives, dashboards, and reports. While these improvements are innate to any Influencer programs created after May 2022, Influencer programs created before then will need to be manually upgraded. If you are interested in exploring or adding any of the new features listed below, please contact your CSM.
Welcome Email & Promotion Email
We have consolidated the Application Approved Email and the Invite Email into the Influencer Welcome Email. You can use this email to either invite an influencer to participate in your program, or to tell an influencer that their application has been approved. This email directs the influencer to their personal stats dashboard. We also added the Influencer Promotion Email, which gives an influencer direct access to your application experience, if you choose to have one.
Influencer Report Exports
You now have the ability to export the Influencer Stats report directly from the table. If you are interested in learning more about influencer stats or running reports related to your influencer program, please talk to your CSM.
Influencer Audiences
The Influencer Audience report now gives you a list of all the influencers in your program. The results of this report now display in the Audiences tab of your My Extole account. If you have two new influencer programs, you will have two audiences of influencers in your Audiences tab.
This update is useful for the Has Not Influenced triggered email. This email can be sent to an entire audience of influencers and has built-in logic to prevent it from being sent to people who have influenced. If you have further questions or would like to learn more about our influencer program, contact your CSM.
General Program Updates
We have made several updates to My Extole dashboards, rewards, and fraud prevention. To make our interface more friendly to global campaigns, for example, we have updated program-level dashboards so you are able to change the displayed currency symbol to match that of your program’s locale. We are also continuing to expand the number of foreign currencies we offer for custom rewards and have made rewards in general easier to duplicate for cases where you may be creating reward tiers for your customers.
To further ensure the safety and efficacy of your programs, we have continued to expand our fraud prevention strategy and add to our risk evaluation criteria. These updates not only improve the automatic processes of our system but also provide you with more customization when it comes to configuring the rules of your programs. If you’re interested in customizing your dashboards, rewards, or program rules, please reach out to your CSM.
Reporting Updates
We are continuing to improve the user experience of the Reports section of My Extole by expanding the overall functionality of the interface and offering new report types that are relevant to your business. For example, you are now able to select multiple programs or campaigns for which to run a report and we increased the customizability of several popular report types. If you would like to set up new custom reports and have them delivered to you on a schedule, please reach out to your CSM.
In the coming quarters, keep an eye out for more updates to our Reports interface and reporting capabilities. We are committed to continuing to improve your experience using our reports. If you use My Extole Reports frequently and have any feedback you’d like to share, please talk to your CSM so we can notify our Product Team.