> ## Documentation Index
> Fetch the complete documentation index at: https://docs.extole.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer Appreciation Program

Customer Appreciation campaigns let you send a reward to a customer as a simple thank you — no referral or purchase required. Use this when you want to recognize loyal customers, say thanks after a support interaction, or run a one-off or batch reward send outside of your usual referral flow.

## Overview

A Customer Appreciation campaign is a specific application of the [Offer](/product/product-overview/programs/offer/index) program, not the same as the default Offer program. It uses the same **Program** structure and template family, but is built around a template designed for direct reward sends. You can send rewards one at a time through **User Support**, or in bulk through **Batch Jobs**.

The difference is in what triggers the reward. A default Offer program — also called a [Reward for Action](/guides/programs-and-campaigns/how-to-set-up-a-reward-for-action-offer-program) program — rewards participants for completing a designated action, such as taking a survey or downloading your app. A Customer Appreciation campaign instead sends a reward directly as a thank-you, with no referral, purchase, or completed action required.

## Prerequisites

* Access to **My Extole**
* A reward set up and ready to attach to the campaign
* Gift card funds - if this is your first time rewarding with gift cards, reach out to your CSM to get an invoice. 

## Launch Steps

1. **Create the program. **From My Extole, select **+ New Program** and choose the **Customer Appreciation** template.

2. **Create a new reward.** Navigate to the Rewards section and set up the reward you want to send (gift card, coupon, etc).

3. **Add the reward to the campaign.** In the campaign, click into the Customer Appreciation Reward and choose the new reward you've just created.

4. **Configure reward delivery.**
   * By default, a Tango gift card is enabled. Work with your CSM to create a new email template and add that template ID to the campaign.
   * If you're using **Tremendous** or **BHN** rewards instead, add the **Reward Emails** component to the **Reward Delivery** section of the flow and customize the emails there.

5. **Set campaign live.**
   * Once your campaign is set up, publish the campaign and set it live.

6. **Send a one-off reward.**
   * Go to **User Support**.
   * Select **Create Event**.
   * Choose the relevant program and campaign.
   * Enter the recipient's email address and first name (if your template uses it).

7. **Send batch rewards.**
   * Go to **Batch Jobs** and upload a CSV of recipients using the Customer Appreciation upload template (`event_name`, `email`, `first_name`).
   * If you rename the event from `customer_appreciation` to something else in the campaign, update the `event_name` value in your upload file to match.

     Example upload format:

     | event\_name                    | email                                             | first\_name |
     | ------------------------------ | ------------------------------------------------- | ----------- |
     | customer\_appreciation\_reward | [example@example.com](mailto:example@example.com) | Cate        |

8. **Confirm rewards were sent.** In **User Support**, look up the participant's profile. The reward should appear on their profile once issued.

## Things to Note

**Running Multiple Campaigns** If you create additional campaigns from this template (for example, a seasonal or promotional send), give each one a unique event name — e.g., `customer_appreciation_summer_promo` so batch uploads route to the correct campaign.

**Utilize Reward Bank** These types of offers fit very well with Extole's Reward Bank. Prompt customers to redeem their rewards before sending them out in bulk. [Learn more here](). 

## Related Resources

* [Offer](/product/product-overview/programs/offer/index) — the parent program type (also called Reward for Action) that a Customer Appreciation campaign is built on.
* [How to Set Up a Reward for Action Offer Program](/guides/programs-and-campaigns/how-to-set-up-a-reward-for-action-offer-program) — set up a standard, action-based Offer program instead of a direct thank-you send.
* Work with your CSM for reward template setup and gift card funding
* See your Batch Jobs documentation for full upload template requirements

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