> ## Documentation Index > Fetch the complete documentation index at: https://docs.extole.com/llms.txt > Use this file to discover all available pages before exploring further. # Share Link and Promote Link Behavior > Set your share and promote destination URLs to drive higher conversions When building your referral program with Extole, you can improve conversions by directing both advocates and their referred friends to targeted pages on your site or Extole hosted microsites. The Share Destination and Promote Destination settings in Extole's campaign editor determine where these users land after clicking referral or promotion links. Properly configuring these can greatly enhance your referral experience and results. # Share Destination The Share Destination is where referred friends are sent after clicking an advocate's share link. You can direct friends to either the Extole Friend Landing Microsite, or to a specific URL on your site where the Friend Landing overlay will appear. ## **To Send Friends to a Specific URL on Your Site** 1. Go to your campaign in Extole. 2. Navigate to: Edit Creatives → Friend → Share Destination. 3. Under Destination for Clicks on Share Links, enter the URL where you want referred friends to land. 4. If you want mobile users to have a different experience, update Destination for Clicks on Share Links for Mobile Devices with the mobile-specific URL. Screenshot showing If you want mobile users to have a different experience, update Destination for Clicks on Share Links for Mobile Devices with the mobile-specific URL. ## **To Send Friends to the Extole Friend Landing Microsite** 1. Go to your campaign in Extole. 2. Navigate to: Edit Creatives → Friend → Share Destination. 3. Under Destination for Clicks on Share Links, enter: friend\_landing\_experience\_microsite. 4. For a different mobile experience, update Destination for Clicks on Share Links for Mobile Devices. Screenshot showing For a different mobile experience, update Destination for Clicks on Share Links for Mobile Devices. ## **Adding UTM Parameters** You can also set custom UTM parameters in this section for tracking in your web analytics platform. This is where you will update the UTMs for all referred friends coming back to your site.[Learn more about integrating with analytics here.](/guides/dashboards-and-reporting/integrating-reports/integrating-extole-with-web-analytics) > > Tip: If your campaign editor looks different, you may be using an older version of Extole. In that case, look for the Redirect URL field to update your share destination. > # Promote Destination > The Promote Destination determines where advocates are sent when they click a promotion link or call-to-action (CTA) in your referral campaign, such as from an email invite or banner. You can send advocates to the Extole Advocate Microsite or a dedicated URL on your site—either with the share experience overlay or with an embedded Extole widget. > ## **To Send Advocates to a Specific URL on Your Site** 1. Go to your campaign in Extole. 2. Navigate to: Edit Creatives → Advocate → Promote Destination. 3. Under Destination for Clicks on Promotions, enter the URL where you want advocates to land. This could be a page with the Extole widget or embedded experience. > Screenshot showing > > > ## **To Use the Extole Advocate Microsite** 1. Go to your campaign in Extole. 2. Navigate to: Edit Creatives → Advocate → Promote Destination. 3. Under Destination for Clicks on Promotions, leave the field blank. > Screenshot showing > > > > Tip: On older versions of Extole creatives, look for the Promote Destination URL or Zone field to make these updates. > ## What Each Destination Value Does **Destination for Clicks on Promotions** accepts four kinds of value. They differ in the address the visitor's browser shows after the click, and in whether Extole adds parameters to that address. | Value | Example | What happens after the click | | - | - | - | | Blank | Leave the field empty | Extole serves the Extole-hosted advocate microsite at the promotion link's own address. | | A zone name | `my_zone` | Extole serves that zone at the promotion link's own address. The browser isn't redirected, so the address bar still shows the promotion link. | | `redirect:` followed by a zone name | `redirect:my_zone` | Extole redirects the browser (HTTP 302) to `/zone/my_zone` on your program domain, and adds UTM and Extole tracking parameters to that address. | | An external URL | `https://www.yourcompany.com/refer` | Extole redirects the browser (HTTP 302) to that URL, and adds UTM and Extole tracking parameters to it. | Extole reads a value as a zone name only when it contains nothing but lowercase letters, numbers, and underscores. On a redirect, the UTM parameters (`utm_campaign`, `utm_medium`, `utm_source`, and `utm_content`) come from the **UTM** settings on the same creative. Extole also adds its own tracking parameters, such as `extole_journey.campaign_id`. If visitors must stay on the promotion link's address after they click, for example because the link is printed on a card or a poster, enter the zone name on its own. Adding `redirect:` sends them to a different address. **Extole-Hosted Experience to Trigger on URL Landing** applies only to the two redirect values. Extole passes it to the landing page as the `extole_zone_name` parameter, and that page needs Extole's core.js tag to open the experience. When the destination is blank or a zone name, the zone's own page decides what appears, and this setting has no effect. ## **What Links to the Promote Destination** In the standard advocate emails, both the main CTA button and the email banner image point to the Promote Destination. The banner image is already a link, so there is nothing to add, and there is no separate setting for where the banner goes. Changing the Promote Destination moves the banner and the button together. The authentication email is the exception: its banner and its button both use that email's own sign-in link instead. # **Best Practices** * Select High-Conversion Pages: Direct friends and advocates to pages that are optimized for conversion to maximize referral performance. * Create Custom Landing Pages: Where possible, design landing pages that welcome referred friends, acknowledge their referral, and provide key information about your brand. * Test Mobile Experiences: Always check both desktop and mobile configurations to ensure a seamless referral journey for all users. * Use Analytics: Set UTM parameters for robust tracking and insights into referral traffic sources and performance. ## Related topics - [Why Your Site Requests a Zone Named blank](/technical/troubleshooting/why-your-site-requests-a-zone-named-blank.md) - [Create Share Link on an Event](/technical/platform-integrations/extensions/create-share-link-on-an-event.md) - [Run Targeted Super Advocate Programs](/guides/programs-and-campaigns/other-acquisition-and-engagement-programs/run-targeted-super-advocate-programs.md) - [Go-Live QA Checklist](/guides/platform-overview/go-live-qa-checklist.md) - [Integrating Extole with Web Analytics](/guides/dashboards-and-reporting/integrating-reports/integrating-extole-with-web-analytics.md) This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.